Most people in business seek to answer their desire for more profit by asking all the wrong questions…
Such as:
How can we generate more revenue?
How do we increase our profitability?
What additional things can we sell?
Can we monetize this better?
How can we sex up our marketing?
These questions and others like them are simply short sided and hollow. If you wish to address long term, game changing progress on the growth of your business you should ask yourself these questions instead:
How can I better serve my core audience?
What can I improve in my product or service that will make a measurable impact?
Is the experience of my product/service making people fall out of their chairs in awe? (*If not we all have work do to)
Simple questions, HUGE difference.
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